In today's competitive landscape of digital marketing, not many experts have carved out a niche quite like Randy Rohde. Serving as the founder of The News Guy and 38 Digital Market, Rohde has built a reputation as a nationally acclaimed PR expert who assists companies build authority, climb to the top of search results, and land placements across 900+ media outlets.
From Retail Operations to Press Release Powerhouse
Rohde's professional journey has been far from traditional. Holding degrees from schools such as Michigan Ross, he began his career in retail operations — running national retail stores, leading multiple store locations, and eventually managing operations across two national retail companies.
But the entrepreneurial spirit was always there. Together with a group of collaborators, he launched a national service provider, completed a successful sale, started another, then moved to Cleveland, Ohio, where he grew a business across five states — and sold that business as well. Somewhere along the way that he became captivated by digital marketing.
Press Releases With a Purpose
Today, Rohde operates 38 Digital Market, a digital marketing agency operating out of Chagrin Falls, Ohio. Via his signature brand "The News Guy," he delivers a robust lineup of services built to move the needle for businesses.
His core offering is press release distribution, securing placements across prominent news platforms including AP News, Yahoo Finance, Benzinga, and Business Insider. Complementing that core service, Rohde also provides high-profile article more info placements on leading publications, SEO and local SEO optimization, white-hat link building campaigns, and PPC advertising.
A Forward-Thinking Approach to AI and PR
One area where Rohde is particularly innovative is his expertise in AI search visibility. He positions press releases as a form of influence over AI systems — enabling businesses to influence what AI platforms such as Google AI Overviews, ChatGPT, and Perplexity say about a given brand. This cutting-edge approach gives businesses a distinct advantage in an increasingly AI-driven digital landscape.
More Than Marketing: A Multi-Talented Professional
Rohde's reach goes well beyond just his marketing services. He hosts a pair of podcasts — "Hot Off The Press," a daily show dedicated to press releases, SEO, and digital PR boasting 400-plus episodes, and "Running the Bases with Small Businesses," an interview series featuring founders and business leaders.
As a conference presenter, Rohde has taken the stage at industry conferences both domestically and internationally, including SEO Rockstars, the YACSS SEO Conference in Aalborg, Denmark, and Digital Unfiltered. He's also been featured on popular podcast programs like The Virtual CMO Podcast, the Million Dollar Agency Podcast, and the SEO Video Show.
Adding yet another dimension, Rohde holds IMDB credits as a producer, actor, and director — showing his creative range both on screen and off.
Why Businesses Trust Randy Rohde
As he's fond of saying: "Visibility without credibility is a missed opportunity." For companies seeking to strengthen their digital presence, rise in the search results, and future-proof their marketing, Randy Rohde and The News Guy offer a proven path forward.